Technology Governance

Make sure your data collection is accurate.

Your company relies heavily on tags to power your analytics and MarTech solutions. So when errors crop up and tags break down, you’re left with:

  • Bad data
  • Lost investment on MarTech
  • Negative user experiences
  • Decisions based on inaccurate data

ObservePoint ensures your data collection tools and processes are executing as planned, so your organization can make better decisions based on better data.

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Test, monitor, and validate your marketing technologies.

ObservePoint’s solution for Technology Governance automatically validates your digital data by scanning your organization’s web properties and auditing tagging implementations for functionality and integration errors. Without deploying any code, ObservePoint audits your digital channels to:

  • Inventory all approved and unapproved MarTech

  • Test MarTech functionality and integration

  • Simulate user paths to verify functionality

  • Validate your data collection is complete and accurate

Key Features


Scan your site to uncover tagging errors and gaps in your data.


Recreate user paths to verify functionality and analytics integration.


Create custom requirements to test against live implementations.

Remote File Mapping

Test new files and scripts in your production environment by modifying network requests. 


Use live debugging to verify your tagging implementation.

Tag Initiators

Visualize the tagging architecture throughout your website.

Web Journey Manager

Build and edit user journeys without any JavaScript knowlage.


Alert your team to malfunctions in your data collection immediately.


Keep track of your data quality and QA progress with clear visuals.

Action Set Library

Save a set of actions to replicate across multiple Journeys.

Script Services

An extra set of hands to help automate your QA.

Featured Content


The Total Economic Impact™ of ObservePoint

Tip Sheet

5 Tips to Bulletproof Your Analytics Implementation

Case Study

Ford ME Automates QA Efforts to Improve Data Accuracy & Use Experiences

Tip Sheet

Catch Data Errors Before They Happen

Congratulations! You made it all this way!‍

As a thank you for checking out all of our content, we want to offer you a free, 100-page Sample Audit of your website. Just let us know the domain you want audited, and we'll email you what we find!